National Arts Centre
Bringing more joy to the world with a holiday campaign
Challenge
Live shows bring people together. To help break through and drive sales during one of the busiest and most competitive seasons, the NAC wanted their holiday campaign to position gift cards and tickets to performances as not only thoughtful gifts, but also meaningful experiences that can become part of cherished family traditions.
Solution
We created a “Holiday magic happens here” campaign featuring warm, inviting visuals focused on celebrating the season together. We developed a multi-channel media approach leveraging highly targeted placements across a mix of platforms, including Programmatic Display, Meta, La Presse and CBC/SRC. Tools such as geofencing, interest/behaviour targeting and retargeting maintained visibility while moving audiences from awareness to action.
Outcomes
- The campaign exceeded all goals for awareness, engagement and ticket purchases
- It delivered 3.05 million impressions, over 500,000 completed video views, over 10,000 clicks and 118% of the target conversion value
“We absolutely love our holiday campaign. It’s captivating, beautifully executed, and warmly invites audiences into our programming. As always, Banfield understood our vision and delivered beyond expectations. This campaign helped us connect with loyal patrons and new audiences through creative storytelling suited to the season. The results were so strong that this brand campaign has become a tradition we revisit year after year.”
Jonathan MacArthur
Project Manager, Marketing
National Arts Centre
