Banfield on artificial intelligence 

Philosophy

We believe AI is another tool in our toolbox.

Like all tools, we will only adopt the ones that make sense for us and for our clients, that align with Banfield’s purpose and values, and that help us achieve our high creative and ethical standards. While it has many uses, we think AI just can’t replace human creativity, thoughtfulness, resourcefulness or sensibilities.

Guiding principles

Banfield is committed to transparent, accountable, private and ethical use of AI.

Transparency:

• We’re open about how AI may support our work and are always happy to discuss its role with clients

Human-led:

• AI supports our team, but people remain responsible for strategy, decisions, and final outputs

Privacy and security:

• Trust matters. We take care to protect client data, confidentiality, and intellectual property when using AI tools.
• We will ensure AI tools are compliant with privacy laws and fully secure to ensure your information cannot be shared or misused

Ethicality:

• We will not use AI for misleading or manipulative content
• We will review AI outputs to ensure there is no bias, unfairness or discrimination

Uses

Banfield will use AI to help ensure the highest quality and value for our clients.

Following our guiding principles above, we may use AI to:

• Enhance research
• Stimulate creative ideas
• Optimize production work
• Promote innovation
• Strengthen quality control
• Enable creative variations
• Facilitate testing and iteration

Data & Privacy

Protecting client data is a core responsibility. Confidential, personal, or proprietary client information is not entered into public or unapproved AI tools. AI tools are evaluated like any other vendor or software, with attention to privacy, security, and data handling practices. We follow applicable privacy and data-protection requirements. If an organization or project requires limited, specific, or no AI use, we’re happy to accommodate.