The Conference Board of Canada
Helping Canadians find new careers using big data
Challenge
With emerging technology impacting Canada’s workforce like never before, The Conference Board of Canada decided to develop a free online tool to help Canadians explore more viable and desirable career paths. They asked us to help build, brand and market it.
Solution
We helped develop a simple and elegant user experience for the online tool using 13 billion job-related datapoints and then we delivered the name and vibrant brand for OpportuNext. We leveraged these in a major user acquisition campaign targeted at job placement professionals—ensuring new users quickly discovered the value of fast and free access to career path insights.
Outcomes
- Our campaign drove almost 65,000 users to OpportuNext.ca with over 18,000 people conducting a career search
- Achieved more than 11,000 returning visitors within 3 months, exceeding the goal by over 650%
“Partnering with Banfield to help bring our tool to life, we were impressed with how responsive, organized and creative the entire team was. We were able to efficiently launch OpportuNext on time, and on budget, while getting it into the hands of people who need it most.”
Michael Burt
Vice President
The Conference Board of Canada
