Bringing simplicity to supply chains 

Kinaxis is a global leader in supply chain management. While everybody benefits from supply chains, many don’t understand how they work. Or how supply chain management software helps companies not just get their products to market but can also create efficiencies that make them more environmentally friendly.

To support Kinaxis as they grew into the global supply chain management leader, we became an extension of their marketing team. We quickly got up to speed about their industry and products, and designed and wrote ads and marketing materials supporting all parts of their business — from recruitment social ads, to brand awareness digital banners, to blog posts, data sheets, and full program plans for their thought leadership podcast. We were onboarded into their systems so we could respond quickly to organizational needs while also providing value by being subject matter experts who didn’t work in-house, so better able to explain complex ideas to a broad audience.

• Helped Kinaxis increase revenue by $200 million over 2 years
• Developed full program plans (abstracts, overviews, social promotional copy, newsletter copy, etc.) for 20 monthly podcasts