Banfield on artificial intelligence 

Philosophy

We believe AI is another tool in our toolbox.

Like all tools, we will only adopt the ones that make sense for us and for our clients, that align with Banfield’s purpose and values, and that help us achieve our high creative and ethical standards. While it has many uses, we think AI just can’t replace human creativity, thoughtfulness, resourcefulness or sensibilities.

Guiding principles

Banfield is committed to transparent, accountable, private and ethical use of AI.

Transparency:

• AI tools may be used during our process, but you will always have final say on any AI-generated materials or AI-powered tactics

Accountability:

• A member of the Banfield team will always have oversight over AI use to ensure quality control
• Any AI tools used will be vetted, monitored and revisited periodically to ensure they continue to meet our standards — and yours

Privacy and security:

• Your proprietary or sensitive data will be protected
• We will ensure AI tools are compliant with privacy laws and fully secure to ensure your information cannot be shared or misused

Ethicality:

• We will not use AI for misleading or manipulative content
• We will review AI outputs to ensure there is no bias, unfairness or discrimination

Uses

Banfield will use AI to help ensure the highest quality and value for our clients.

Following our guiding principles above, we may use AI to:

• Enhance research
• Stimulate creative ideas
• Optimize production work
• Promote innovation
• Strengthen quality control
• Enable creative variations
• Facilitate testing and iteration