iDirect Government was looking to strengthen its market position with a strategic exercise focused on differentiation — from competitors and from other business lines. We developed a new identity that is both distinct from and connected to the iDirect brand.

Informed by extensive experience in the satellite communications industry, our solution was to create a new wordmark identifier, narrative and look-and-feel that elevate the government brand's unique differentiators without losing equity in the existing logo.

This new framework was applied across platforms, including to a revised iDirect Government brand book, a messaging platform supporting differentiation in products and services, a corporate kit folder and other key product collateral, as well as the corporate website.