SES, a world leader in satellite and terrestrial communications solutions, recently launched an advanced high-throughput satellite (HTS) to serve the Middle East and Africa. They asked Banfield to design an engagement campaign to bring awareness to the new possibilities SES-12 can empower.
Banfield developed a digital lead generation and nurturing strategy. At the core of the campaign were two pieces of premium content: An eBook featuring stunning overhead imagery and an infographic depicting the “Heart of Opportunity” in the region.
With an effective email strategy, the beautifully designed content helped SES capture new leads in the region. All touchpoints drove to a campaign website to further engage prospects while keeping SES technology at the forefront of their minds.