From floods to wildfires, Canada has seen an increase in the number and severity of natural disasters in recent years. These events can happen quickly and can dramatically impact lives — but being prepared can make all the difference. We partnered with Public Safety Canada to help Canadians be ready for anything.

The emergency preparedness campaign puts on emphasis on being proactive by encouraging Canadians to understand the risks in their area, make an emergency plan and build their emergency kits. We produced a campaign video showing one family jumping into action when disaster strikes — shot in the style of a cinematic “gearing up” movie montage.

The campaign included an extensive digital campaign across multiple platforms and a website refresh, providing essential information and planning resources to help ensure Canadians can respond when they need to.