Canada’s Food Guide is a national icon, gracing classrooms, doctors’ offices and fridge doors across the country for over 75 years. It’s something that’s touched the life of every Canadian — and it was our job to help ensure its positive impact continued in the digital age.

In its first redesign in 12 years, the Food Guide took a major step forward, moving from a traditional illustration style to bright lifestyle photography. The message shifted too, leaving prescriptive portion sizes in the past and focusing on healthy eating habits, balanced proportions and diversity.

The new Food Guide is a fresh take on food in Canada. It has sparked conversation across the country and captured the attention of several prominent Canadian voices, who championed its clarity, simplicity and modern appearance. Above all, it put food front and center, creating an easy and inspiring way for Canadians to eat well and live well for years to come.