After nearly 30 years in business, Multiview was looking to capitalize on new opportunities in a market dominated by large, entrenched players. Our solution was to turn the entreprise financial software company's smaller size into its biggest strength.

We developed a new brand strategy that positions Multiview as the higher value alternative, dedicated to arming customers with the actionable data they need to put an end to month ends and turn finance departments into drivers of business results.

This vision was expressed in the Believe in Better creative platform — including new messaging focused on people and purpose, an empowered tone of voice and a bolder look and feel — enabling Multiview to succeed on its own terms.