As Canada’s foremost independent evidence-based applied research organization, it’s The Conference Board of Canada’s job to stay on top of the latest trends. This value needed to be reflected in their brand, too: a dated brand was a threat to their credibility.

Old logo

New logo

We worked with the Conference Board to create and implement a bright, bold and empowering brand strategy that positions them as current and relevant — a visionary partner to Canada’s leaders.

The brand’s new visuals are distinct and disruptive, centered three bright core colours. A refined and modern brand voice, along with the tagline Where insights meet impact, speaks to the organization’s vision of building a stronger future for all Canadians. The Conference Board of Canada’s new brand lets the organization stand out in its space, highlight its range of expertise, and make itself known as a trusted leader in research and analysis in Canada.