Ottawa, Ontario, Canada (October 2, 2020): While you are probably staying distant from other people, at least one government organization thinks it’s time to a little get closer to your device — 80s style.
Cyber Security Awareness Month (CSAM) is an internationally recognized campaign held each October to inform the public of the importance of cyber security. It’s also the best opportunity for the Communications Security Establishment (CSE) to reach a broad audience with their Get Cyber Safe campaign, which teaches Canadians simple steps to be more cyber safe.
Even though shoring up cyber security can be as easy as updating system software and enabling multi-factor authentication, many Canadians are not taking the simple steps they should.
“When it comes to being cyber safe, scare tactics and shaming often aren’t effective ways to change behaviour — a lot of people tune them out. So we’re doing something a little unexpected,” says Craig Lobban, Creative Director at Banfield, the Ottawa agency working with CSE on this year’s campaign. “We’re all using our devices more than ever during the pandemic. So, instead of positioning cyber safe practices as ways for individuals to stay safe online, we positioned them as ways to show appreciation for your devices.”
This year’s Cyber Security Awareness Month has been dubbed “Device Appreciation Time” and features content that speaks – with tongue in cheek – to the close ‘friendship’ between people and their devices. The campaign kick-off video is an 80s-inspired sitcom title sequence, complete with an appropriately catchy theme song.
Throughout the month, CSE will be releasing innovative and fun ways for people to appreciate their devices by keeping them safe — delivered as infographics, social media posts, and more cheesy videos styled after 80s sitcom scenes. CSAM ends October 31st.
Banfield is an independent multi-disciplinary agency based in Canada’s capital. Since 1973, we’ve thrived in a fast-changing industry by putting people at the heart of everything we do — from the relationships we build with our local, national, and global clients, to the agile solutions and stories we create to connect with their audiences.
For more information, contact:
Creative Director, Banfield