Putting The Calgary Stampede on the Map

The Greatest Outdoor Show on Earth will soon be celebrating its 100th anniversary, and to prepare for the big birthday, BSL and Canadian Geographic are helping to draw even greater attention to the massive world festival.

The Calgary Stampede is an annual rodeo, exhibition and festival held every July in Calgary, Alberta. The ten-day event attracts over one million visitors per year and features the world’s largest rodeo, a parade, midway, stage shows, concerts, agricultural competitions, chuckwagon racing and First Nations exhibitions.

The Calgary Stampede will officially hit the hundred-year mark in 2012, and to commemorate such a significant milestone in Canada’s cultural history, Canadian Geographic asked BSL to develop an online, interactive map of the fairgrounds (also known as Stampede Park). The map is designed as a tool for visitors to plan their visit and learn more about the many venues that the Calgary Stampede has to offer.

Designed and developed by BSL, the colour-coded map invites users to click on each venue to learn about its history, what to expect at this year’s Stampede, as well as a list of specific events. The interactive tool provides visitors with information on the best dining and shopping spots in the city, as well as a gallery of images from past Stampedes. The tool also features an online function for visitors to purchase tickets to the event.

BSL began work with Canadian Geographic in 2005 on the award-winning Canadian Geographic Online Atlas, a national educational tool that is still successfully expanding today.


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