On the road for #DigiCanCon: Using live social media to enable transparency at events

Transparency, engagement, solutions.

These three concepts were the heart of the #DigiCanCon consultations on Canadian Content in a Digital World lead by the Department of Canadian Heritage with in-person events hosted by the Honourable Mélanie Joly.

Over the last few months, working with our partner Ipsos Public Affairs, Banfield was on the road across the country from Vancouver to Halifax passing through Toronto, Edmonton and Montreal to engage Canadians in the discussion on the future of Canadian Content in a Digital World. That’s a grand total of 20,000 km travelled in the name of #DigiCanCon!

Content creators, stakeholders in the cultural sector and key professionals in the field got together to sit down, roll up their sleeves and work together to discuss how the government and policies can help support Canadian content in this ever-changing world lead by digital interactions.

To bring the conversation to the digital realm and in front of as many Canadian as possible, we covered the events live on Twitter and Instagram stories. To add another layer of transparency, we broadcasted the last three events on Facebook Live in both official languages. Three hours of interviews, knowledge sharing and problem-solving with the best of the best in the business. Over 15,000 online viewers tuned in to answer the questions pitched to the crowd during the in-person events. Using this tool, we were able to host an engaging parallel event that broke down barriers of distance. Everyone could have their say!

We also encouraged viewers and our online audiences on social platforms – including Twitter, Instagram and Facebook – to pitch their ideas on how to better support Canadian content in a digital world on the web portal developed specifically for this Cross-Canada exercise.

On top of the in-person meetings, live broadcasting and the web portal, everyone and anyone interested in the topic was encouraged to host their own #DigiCanCon event. A “Host Your Event” kit was developed to give the chance for anyone to hold the dialogue, come up with ideas and share them with policymakers!

With all the kilometers travelled, the tweets written, the words broadcasted, the video footage amalgamated and the ideas shared, this way of bringing a conversation previously dedicated to policymakers was innovative and inclusive. It was proven that transparency leads to engagement and solutions.

Ideas are now being compiled by our friends at Ipsos Public Affairs and recommendations will then be given to the Minister. We thank everyone for their involvement, and look forward to seeing what the future of Canadian Content in a digital world will be!

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