June 20, 2011 by Banfield

Iridium Pure Reach: Engagement, Pure and Simple

 

Clean water is critical for the health and survival of individuals, families and communities – everywhere on the planet.

With your help, Iridium Communications is donating to GlobalMedic. The non-profit organization brings emergency relief to devastated areas all over the world – and right now with just a few clicks, you can help the cause. For each social media interaction – including @testsatphone on Twitter, liking Test Your Satellite Phone on Facebook, sharing relevant photos and stories, and more – Iridium will make a donation to GlobalMedic, supplying water purification units to families recovering from disasters in Haiti, Japan, Pakistan and beyond.

Developed by BSL, the Iridium Pure Reach program is running in conjunction with Iridium’s annual Test Your Satellite Phone emergency preparedness initiative. It highlights the flipside of emergency preparation, and addresses the pressing need for emergency response.

BSL designed the program to be simple, effective and to harness the power of social networks to meet this real need in the aftermath of a disaster. But beyond the cause itself, the program is also effective at achieving greater interaction, which drives the relevance of Iridium’s Test Your Satellite Phone initiative. What’s more, the invitation for users to provide stories and photos gives Iridium insight into those who interact with their brand.

The Pure Reach program is simple. All you have to do is get engaged, and you can help give clean water to those who need it most. So what are you waiting for? Follow @testsatphone on Twitter, like Test Your Satellite Phone on Facebook, and visit www.iridium.com/purereach for more information.

Tags:

Get a free digital copy of our Now Report on current industry drivers and best practices