July 16, 2014 by Kelly Rusk

Capping a year of change: Banfield welcomes six new partners to leadership team

Some say change is inevitable. In the marketing communications industry it’s imperative.

Ottawa’s longest standing marketing communications agency, Banfield, announces the addition of six new partners to the Banfield leadership team, representing strategic areas for the company’s future growth. President and Director of Client Services, Nancy Webb and Vice President and Creative Director John Charette will continue to lead agency operations.

We see adding this talented group of new partners as an ongoing part of our brand evolution and an investment in our overall capabilities,” says Nancy. “It helps ensure the future vitality of the company and represents an exciting time for us.”

Banfield’s new partners all come from within the company with tenures ranging from 12 years to two years, bringing a wealth of industry experience and perspectives.

  • Associate Creative Director Timothy Jones, brings 15 years’ experience—12 with Banfield—delivering impeccable creative direction and beautifully designed pieces.
  • Account Director, Véronique Gravel, with 11 years experience and eight years at Banfield adds enthusiasm, flair and a wealth of experience in account and project management to providing direction and a global vision for key accounts.
  • Senior Writer Derrick Outrama Banfielder since 2005, provides clear, concise and compelling creative and strategic support for virtually every client on the Banfield roster.
  • Communications Director Kelly Rusk has eight years experience and two with Banfield. She brings well rounded PR and communications insight and impressive off- and online networking skills that benefit both clients and the company.
  • Account Director Kristal Felea, with five years experience, three at Banfield, shows a remarkable skill set, poise and work ethic in seamlessly managing one of Banfield’s largest clients.
  • Associate Video and Motion Director, Ryan Grevatt, 14 years experience and five at Banfield, delivers incredibly innovative and energized video solutions for a wide variety of clients.

Nancy and John remain in control of the company in their current roles, and other existing senior personnel remain in their key positions.

“Our business is one of change,” stated Charette. “You can’t simply stand around and hope good things happen. You have to plan for it, and that is what this is. At the same time, it was important that it was handled with the best interest of clients in mind.

Everything continues as business as usual,” concludes Webb, “Other than the additional energy, ideas and enthusiasm that this change will bring to the whole company.”

In a nice bit of symmetry, this announcement comes exactly one year after Banfield announced its brand refresh with an updated brand identity and name change from Banfield-Seguin to simply Banfield. The refresh kicked off celebrations of the agency’s 40 years in the industry, which also included a Twitter-trending event held called Banfield XL.


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