July 27, 2011 by Banfield

BSL Wins the Bid for NAC

BSL is celebrating an important encore this season, having been awarded another two years as Agency of Record for the National Arts Centre.

“BSL was the successful agency following a thorough RFP process. Their successful bid was founded on their superior project management skills, ability to handle large volumes, excellent client relations, and fair price”

Shannon Urie, Associate Director of Marketing

Since 2007 BSL has been the Agency of Record for the NAC, and in this role we have developed marketing strategies, communications plans, media strategies and media buys through to creative concepts, design, artwork production and print management.

BSL has been responsible for the creative development, media planning and buying for all single-ticket salescampaigns for NAC Presents, NAC Orchestra, NAC Dance and NAC English Theatre, as well as other featured projects. In the last two years we have had the opportunity to develop both the NAC Orchestra and NAC Dance subscription campaigns, as well as the 2010-2011 English Theatre subscription campaign.

Over these last four years BSL has gained invaluable experience navigating through the unique requirements for each NAC discipline (and their respective audiences) to deliver compelling, on-brand, results-driven marketing pieces and effective advertising campaigns with targeted imagery and messaging.

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