Branding Presentation at “Bridges to Better Business” Conference


On October 17, our Director of Strategy, Christina Flavell, was the keynote speaker at “Bridges to Better Business”, a half-day conference offered by the Cornwall Business Enterprise Centre. Christina’s presentation focused on Quality Branding, and provided specific recommendations to help small businesses develop quality brands that will help them succeed. The presentation fostered some great discussion about specific examples in the current marketplace, and what business owners can learn from them.

The “Bridges to Better Business” conference provides an opportunity for businesses in southeastern Ontario to improve their skills, learn best business practices and network with other business owners and economic development professionals from the region. A big thank you to Candy Pollard and the Cornwall Business Enterprise Centre for inviting us to participate.

We have shared below excerpts from Christina’s presentation. If you are interested in more information on this subject, or other branding, marketing and communications sessions we can offer, please contact Christina at

Quality Branding – Helping Small Business Develop Quality Brands from Banfield-Seguin

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