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marketing
Marketing
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A deep dive on new website analytics tools
May 2020
Marketing
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The Seven Creative Elements That “Win”
Feb 2020
Marketing
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3 things to remember to avoid being cancelled
Feb 2020
Marketing
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The explorers: How marketers can make magic out of audiences’ changing habits
Feb 2020
Design and creativity
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Marketing
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Three trends that won’t change in 2020 (or ever)
Jan 2020
Branding and culture
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Marketing
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Three trends we’re selling in 2020
Jan 2020
Branding and culture
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Marketing
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Three trends we’re buying in 2020
Jan 2020
Marketing
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10 for the 2010s: Our favourite ads of the decade
Dec 2019
Marketing
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When to set up a separate social media account for your brand
Nov 2019
Marketing
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“Do your job”: What the New England Patriots can teach us about marketing strategy
Nov 2019
Marketing
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Banfield takes New York: Our Top 3 Advertising Week Trends
Oct 2019
Marketing
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Super Content Marketing Bros.: How Nintendo wins with content marketing
Oct 2019
Marketing
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GIF-wrapped audiences: How brands use GIFs to extend marketing reach
Oct 2019
Marketing
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Creative KPIs: Three ways any organization can set data-driven goals
Oct 2019
Marketing
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From Beowulf to Blue Jeans: How poetry has impacted the world of marketing
Sep 2019
Marketing
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How to reach gender parity on your social media accounts
Sep 2019
Marketing
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Merch Madness: How to build brand success with your very own ecommerce store!
Aug 2019
Marketing
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How storytelling can supercharge your next marketing campaign
Aug 2019
Marketing
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Fast break marketing: Lessons from the NBA’s “The Process”
Aug 2019
Marketing
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How to finesse your way to the top of Google using featured snippets
Jul 2019
Marketing
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User journey maps: An introduction for marketers
Jul 2019
Marketing
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Essential content: How to win likes and influence savvy audiences
Jun 2019
Design and creativity
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Marketing
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From user experience to viewer experience: Why you need to make VX a priority
Jun 2019
Marketing
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Developing bilingual marketing campaigns that connect
Jun 2019
Marketing
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How to get started in marketing automation
May 2019
Marketing
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Four ways you can use data to be more creative
May 2019
Marketing
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The coach approach to leadership
May 2019
Marketing
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How to get started in account-based marketing
May 2019
Marketing
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What running an NBA team can teach us about marketing strategy
Apr 2019
Marketing
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Instagram Stories vs. Instagram posts: When you should use each
Apr 2019
Marketing
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“Tidying up”: How the Marie Kondo method can help your digital marketing efforts
Apr 2019
Marketing
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Why you should create a boring content strategy
Apr 2019
Marketing
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How to make your website accessible: An introduction for marketers
Mar 2019
Marketing
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Three customized retargeting tactics for boosting your remarketing campaigns
Mar 2019
Marketing
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The rise of the micro-influencer: When hype gives way to real strategy and results
Mar 2019
Marketing
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Three ways predictive analytics can help you reach your marketing goals
Feb 2019
Marketing
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The social media marketing #10yearchallenge: Trends for brands to watch in 2019
Feb 2019
Marketing
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Five of the most controversial marketing campaigns in recent years
Oct 2018
Marketing
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The risks and rewards of “going political” in marketing
Oct 2018
Marketing
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An introduction to polarizing topics in content marketing
Oct 2018
Marketing
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The real challenge of voice is for marketers to actually put the customer first
Aug 2018
Marketing
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How you can start building your voice marketing strategy (right now)
Aug 2018
Marketing
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The rise of voice activation: Five key questions for marketers
Aug 2018
Marketing
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Voice search optimization: The essential guide for search engine marketers
Aug 2018
Marketing
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Three trends that will (soon) totally change the future of data-driven marketing
Jul 2018
Marketing
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Make your organization’s blog posts data-driven in five easy steps
Jul 2018
Marketing
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How to set targets that will allow your campaigns to soar
Jul 2018
Marketing
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Why, even in the big data age, we’re less data-driven than ever
Jul 2018
Marketing
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The essentials of YouTube search engine optimization (SEO)
Jun 2018
Marketing
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Big on small: How organizations can capitalize on the small business movement
Jun 2018
Marketing
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After Cambridge: What Facebook’s privacy controversy means for marketers
May 2018
Marketing
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Five ways brands can capitalize on dark social
Mar 2018
Marketing
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Six challenges dark social presents for your brand in 2018
Mar 2018
Marketing
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A beginner’s guide to dark social
Mar 2018
Marketing
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Dare to care: How employee engagement and relationships can lead to better results
Feb 2018
Marketing
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Black Friday goes live at Place d’Orléans
Nov 2017
Marketing
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How gaming is changing the marketing and advertising worlds
Nov 2017
Marketing
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Standing out in the crowd: 3 campaigns that brightened our Black Friday
Nov 2017
Marketing
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This news is good news: 5 of our favourite newsletters
Oct 2017
Marketing
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Choose Your Own Adventure: Capitalizing on Trends in Escapism
Jun 2017
Marketing
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Connecting with people in the age of personality
May 2017
Marketing
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Originality in business: Where is its place in today’s marketing climate?
Mar 2017
Marketing
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Marketing Health Inspiration: 3 campaigns making a difference
Jan 2017
Marketing
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Health Sector Marketing: Best Practices + Inspiration
Jan 2017
Marketing
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Give and Take: Influencer Marketing Done Right
Dec 2016
Marketing
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On the road for #DigiCanCon: Using live social media to enable transparency at events
Nov 2016
Marketing
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The Delight Of Getting Fright In Marketing Just Right
Oct 2016
Marketing
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An Elaboration on the Best Practices of Collaboration
Jun 2016
Marketing
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Go Play Outside: Exploring Out-of-home Opportunities in the Digital Age
Apr 2016
Marketing
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Banfield Helps Steer Bike to Work Month Ottawa in a New Direction
Apr 2016
Marketing
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The Banfield Empowerment Challenge: What We Learned from Trying New Experiences
Mar 2016
Marketing
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Banfield and Actuaries: Helping Empower Better Decisions for Canada’s Future
Mar 2016
Marketing
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Reaching Your Sales & Relationship Goals with Customer Advocacy
Mar 2016
Marketing
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Love What You Do: 5 Ways Passion Fuels Success
Feb 2016
Marketing
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2016: The Year the Pendulum Swung Back
Jan 2016
Marketing
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Future-proof Lead Generation: 5 Ways to Build a Prospect List in the Digital Age
Jan 2016
Marketing
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When Marketing Matters Most: 5 Ways Cause Marketing can Change the World
Jan 2016
Marketing
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The Cans and Can’ts of Colour in Marketing
Oct 2015
Marketing
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Learning from Local: What the Trend Means for You and for Your Business
Aug 2015
Marketing
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When Small Projects Turn into Big Business
Jul 2015
Marketing
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Don’t You Forget About Me: The Case for Baby Boomers and Gen X
Jun 2015
Marketing
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Technology And Baby Boomers: The Unlikely Perfect Pair
Jun 2015
Marketing
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Millennials at Work: Getting Your Organization Ready for the Generational Shift
May 2015
Marketing
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3 Quick Tips to Engage Millennials with Authentic Brand Experiences
May 2015
Marketing
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From Selfies to Selflessness: Why Embracing Contradictions is the Key to Connecting With Generation Y
May 2015
Marketing
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Simplify to Amplify: Tips to Break Through the Marketing Noise
Apr 2015
Marketing
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Time to Mobilize: Google Makes Mobile-Friendly More Important for Search Engine Optimization
Apr 2015
Marketing
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Let’s Get (More) Physical: Online/Offline Convergence and the Future of User Experience
Mar 2015
Marketing
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#ICYMI: Most Unmissable Marketing Moments of 2014
Dec 2014
Marketing
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Media Buying: Three Key Trends to Boost Your Strategy
Nov 2014
Marketing
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Programmatic Marketing: Tackling Big Data in Media Buying
Nov 2014
Marketing
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Banfield Gear Guide: A Look Through the Lens of Our Video Team
Sep 2014
Marketing
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5 Reasons We Love Experiential Marketing
Aug 2014
Marketing
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Take a Bite Out of Summer: 20 Things That Will Help Keep You Happy and Engaged at Work
Jul 2014
Marketing
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Going from Big Data to Big Ideas
May 2014
Marketing
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Taming the Big Data Beast
May 2014
Marketing
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Get Inspired by the Arts!
May 2014
Marketing
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The Creative Spark Series is Back!
May 2014
Marketing
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B2B: Using LinkedIn to Bring Home the Bacon
Apr 2014
Marketing
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Networking Optimized: The Behind-the-screen Approach to Developing Better Business Relationships
Apr 2014
Marketing
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Pushing Boundaries and Achieving Better Results in Public Sector Marketing
Feb 2014
Marketing
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Native Advertising: The Art of Blending in to Stand Out
Feb 2014
Marketing
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10 Resources to Energize Your Marketing Efforts in 2014
Jan 2014
Marketing
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2013 in Review: 13 Online Developments that Will Impact your Marketing
Dec 2013
Marketing
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A Major Digital Transition: From Website-Centric to Mobile and Social
Oct 2013
Marketing
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Getting in on the (Distr)action: What the “Second Screen” Means for Marketers
Sep 2013
Marketing
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A Look at Very Short Video: “Instavideo” and Other Potential Game-changing Tools
Aug 2013
Marketing
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Bon Appetit Ottawa: Taking a Bite Out of the Blogosphere
Apr 2013
Marketing
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Sunshine and Social Media: Banfield-Seguin at the IABC Leadership Institute in Scottsdale, AZ
Feb 2013
Marketing
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Thanks to the IABC, I actually enjoyed networking
Jan 2013
Marketing
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Grandmothers Advocacy Network and Banfield-Seguin Celebrate GRAN’s New Brand
Dec 2012
Marketing
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Vlogging In: Place d’Orléans Contest Connects with Ottawa Fashion Elite
Dec 2012
Marketing
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Going the Extra Mile for Bon Appetit Ottawa
Mar 2012
Marketing
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Cat’s Officially Out of the Bag: NAC Presents Launch Event
Dec 2011
Marketing
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BSL Helps QNX Recruit Ottawa’s Hottest Talent
Jul 2011
Marketing
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Putting The Calgary Stampede on the Map
Jul 2011
Marketing
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Place d’Orleans Gets Personal
Jul 2011
Marketing
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Iridium Pure Reach: Engagement, Pure and Simple
Jun 2011
Marketing
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QNX Celebrates Launch of the Playbook
Apr 2011
Marketing
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The New ‘Must-Have’ Accessory for Social Media Strategists
Apr 2011
Marketing
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New Campaign, New App and New Season for Place d’Orleans
Mar 2011
Marketing
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The Opportunity Behind Opt-ins
Mar 2011
Marketing
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Getting Creative with QR Codes
Mar 2011
Marketing
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QNX to Developers: What have YOU worked on lately?
Feb 2011
Marketing
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Three Tips for B2Bs Using Twitter
Jan 2011