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A deep dive on new website analytics tools

May 2020

An image for an article on 7 creative elements that help win.

The Seven Creative Elements That “Win”

Feb 2020

An image for an article about 3 things to remember to avoid getting cancelled.

3 things to remember to avoid being cancelled

Feb 2020

An image for an article on how searching habits are changing for marketers

The explorers: How marketers can make magic out of audiences’ changing habits

Feb 2020

Illustration for an image for marketing trends that will never change

Design and creativity • Marketing •

Three trends that won’t change in 2020 (or ever)

Jan 2020

Illustration for an article on three trends we're selling in 2020

Branding and culture • Marketing •

Three trends we’re selling in 2020

Jan 2020

Illustration for an article on trends we're buying in 2020

Branding and culture • Marketing •

Three trends we’re buying in 2020

Jan 2020

10 for the 2010s: Our favourite ads of the decade

Dec 2019

When to set up a separate social media account for your brand

Nov 2019

“Do your job”: What the New England Patriots can teach us about marketing strategy

Nov 2019

An image to illustrate an article on Banfield's top 3 Advertising Week trends.

Banfield takes New York: Our Top 3 Advertising Week Trends

Oct 2019

An illustration accompanying an article on Nintendo's content marketing

Super Content Marketing Bros.: How Nintendo wins with content marketing

Oct 2019

An illustration for an article on how to market using GIFs

GIF-wrapped audiences: How brands use GIFs to extend marketing reach

Oct 2019

An image to accompany an article on data-driven marketing.

Creative KPIs: Three ways any organization can set data-driven goals

Oct 2019

From Beowulf to Blue Jeans: How poetry has impacted the world of marketing

Sep 2019

How to reach gender parity on your social media accounts

Sep 2019

Merch Madness: How to build brand success with your very own ecommerce store!

Aug 2019

Illustration for an article on how storytelling principles can be put to use in designing marketing campaigns

How storytelling can supercharge your next marketing campaign

Aug 2019

Illustration for an article on how the Process can be used to teach us about marketing

Fast break marketing: Lessons from the NBA’s “The Process”

Aug 2019

Illustration for article on featured snippets

How to finesse your way to the top of Google using featured snippets

Jul 2019

Illustration for article on user journey mapping

User journey maps: An introduction for marketers

Jul 2019

Essential content: How to win likes and influence savvy audiences

Jun 2019

Illustration for an article on viewer experience

Design and creativity • Marketing •

From user experience to viewer experience: Why you need to make VX a priority

Jun 2019

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Developing bilingual marketing campaigns that connect

Jun 2019

Image for an article introducing the concept of marketing automation

How to get started in marketing automation

May 2019

Four ways you can use data to be more creative

May 2019

The coach approach to leadership

May 2019

Illustration for a article on account-based marketing

How to get started in account-based marketing

May 2019

Illustration for an article on what marketers can learn from NBA team-building strategy

What running an NBA team can teach us about marketing strategy

Apr 2019

An illustration for an article about when to use Instagram Stories vs. Instagram posts

Instagram Stories vs. Instagram posts: When you should use each

Apr 2019

Illustration for blog post on using the Marie Condo method of tidying up for your digital marketing efforts

“Tidying up”: How the Marie Kondo method can help your digital marketing efforts

Apr 2019

Illustration for a blog post on boring concept

Why you should create a boring content strategy

Apr 2019

A graphic for a website on an introduction for website accessibility for marketers

How to make your website accessible: An introduction for marketers

Mar 2019

The cover design for a blog post on customized retargeting campaigns.

Three customized retargeting tactics for boosting your remarketing campaigns

Mar 2019

The rise of the micro-influencer: When hype gives way to real strategy and results

Mar 2019

Three ways predictive analytics can help you reach your marketing goals

Feb 2019

We look at how social media has changed in the last 10 years.

The social media marketing #10yearchallenge: Trends for brands to watch in 2019

Feb 2019

Five of the most controversial marketing campaigns in recent years

Oct 2018

The risks and rewards of "going political" in marketing.

The risks and rewards of “going political” in marketing

Oct 2018

An introduction to polarizing topcis in content marketing.

An introduction to polarizing topics in content marketing

Oct 2018

Voice marketing

The real challenge of voice is for marketers to actually put the customer first

Aug 2018

Take the first steps towards developing a voice marketing strategy for engaging your audience using voice.

How you can start building your voice marketing strategy (right now)

Aug 2018

Voice marketing is the next big thing in reaching audiences. This post looks at what marketers need to know before they can start building their voice marketing strategy.

The rise of voice activation: Five key questions for marketers

Aug 2018

Voice search optimization is changing how users are searching for, and consuming, your content. Here’s how marketers can optimize their content for voice search.

Voice search optimization: The essential guide for search engine marketers

Aug 2018

Three trends that will (soon) totally change the future of data-driven marketing

Jul 2018

Make your organization’s blog posts data-driven in five easy steps

Jul 2018

How to set targets that will allow your campaigns to soar

Jul 2018

Why, even in the big data age, we’re less data-driven than ever

Jul 2018

Learn how to optimize your YouTube channel for SEO.

The essentials of YouTube search engine optimization (SEO)

Jun 2018

Big on small: How organizations can capitalize on the small business movement

Jun 2018

After Cambridge: What Facebook’s privacy controversy means for marketers

May 2018

Five ways brands can capitalize on dark social

Mar 2018

Six challenges dark social presents for your brand in 2018

Mar 2018

A beginner’s guide to dark social

Mar 2018

Dare to care: How employee engagement and relationships can lead to better results

Feb 2018

Black Friday goes live at Place d’Orléans

Nov 2017

How gaming is changing the marketing and advertising worlds

Nov 2017

Standing out in the crowd: 3 campaigns that brightened our Black Friday

Nov 2017

This news is good news: 5 of our favourite newsletters

Oct 2017

Choose Your Own Adventure: Capitalizing on Trends in Escapism

Jun 2017

Connecting with people in the age of personality

May 2017

Originality in business: Where is its place in today’s marketing climate?

Mar 2017

Marketing Health Inspiration: 3 campaigns making a difference

Jan 2017

Health Sector Marketing: Best Practices + Inspiration

Jan 2017

Give and Take: Influencer Marketing Done Right

Dec 2016

On the road for #DigiCanCon: Using live social media to enable transparency at events

Nov 2016

The Delight Of Getting Fright In Marketing Just Right

Oct 2016

An Elaboration on the Best Practices of Collaboration

Jun 2016

Outdoor Advertising

Go Play Outside: Exploring Out-of-home Opportunities in the Digital Age

Apr 2016

Banfield Helps Steer Bike to Work Month Ottawa in a New Direction

Apr 2016

Up for the challenge

The Banfield Empowerment Challenge: What We Learned from Trying New Experiences

Mar 2016

She could change the future of healthcare. But she's not a doctor.

Banfield and Actuaries: Helping Empower Better Decisions for Canada’s Future

Mar 2016

#thinkbig Think EDC

Reaching Your Sales & Relationship Goals with Customer Advocacy

Mar 2016

Love What You Do: 5 Ways Passion Fuels Success

Feb 2016

2016: The Year the Pendulum Swung Back

Jan 2016

Future-proof Lead Generation: 5 Ways to Build a Prospect List in the Digital Age

Jan 2016

Cause marketing

When Marketing Matters Most: 5 Ways Cause Marketing can Change the World

Jan 2016

Colour in marketing

The Cans and Can’ts of Colour in Marketing

Oct 2015

Local grocery bag

Learning from Local: What the Trend Means for You and for Your Business

Aug 2015

When Small Projects Turn into Big Business

Jul 2015

Don’t You Forget About Me: The Case for Baby Boomers and Gen X

Jun 2015

Technology and generations

Technology And Baby Boomers: The Unlikely Perfect Pair

Jun 2015

Millennials and Organizational Culture

Millennials at Work: Getting Your Organization Ready for the Generational Shift

May 2015

Millennials and Authenticity

3 Quick Tips to Engage Millennials with Authentic Brand Experiences

May 2015

Marketing to Millennials

From Selfies to Selflessness: Why Embracing Contradictions is the Key to Connecting With Generation Y

May 2015

Simplify to Amplify: Tips to Break Through the Marketing Noise

Apr 2015

Google Mobile Update

Time to Mobilize: Google Makes Mobile-Friendly More Important for Search Engine Optimization

Apr 2015

Digital-physical Convergence

Let’s Get (More) Physical: Online/Offline Convergence and the Future of User Experience

Mar 2015

#ICYMI: Most Unmissable Marketing Moments of 2014

Dec 2014

Media Buying: Three Key Trends to Boost Your Strategy

Nov 2014

Programmatic Marketing: Tackling Big Data in Media Buying

Nov 2014

Banfield Gear Guide: A Look Through the Lens of Our Video Team

Sep 2014

5 Reasons We Love Experiential Marketing

Aug 2014

Take a Bite Out of Summer: 20 Things That Will Help Keep You Happy and Engaged at Work

Jul 2014

Going from Big Data to Big Ideas

May 2014

Taming the Big Data Beast

May 2014

Get Inspired by the Arts!

May 2014

The Creative Spark Series is Back!

May 2014

B2B: Using LinkedIn to Bring Home the Bacon

Apr 2014

Networking Optimized: The Behind-the-screen Approach to Developing Better Business Relationships

Apr 2014

Pushing Boundaries and Achieving Better Results in Public Sector Marketing

Feb 2014

Native Advertising: The Art of Blending in to Stand Out

Feb 2014

10 Resources to Energize Your Marketing Efforts in 2014

Jan 2014

2013 in Review: 13 Online Developments that Will Impact your Marketing

Dec 2013

A Major Digital Transition: From Website-Centric to Mobile and Social

Oct 2013

Getting in on the (Distr)action: What the “Second Screen” Means for Marketers

Sep 2013

A Look at Very Short Video: “Instavideo” and Other Potential Game-changing Tools

Aug 2013

Bon Appetit Ottawa: Taking a Bite Out of the Blogosphere

Apr 2013

Sunshine and Social Media: Banfield-Seguin at the IABC Leadership Institute in Scottsdale, AZ

Feb 2013

Thanks to the IABC, I actually enjoyed networking

Jan 2013

Grandmothers Advocacy Network and Banfield-Seguin Celebrate GRAN’s New Brand

Dec 2012

Vlogging In: Place d’Orléans Contest Connects with Ottawa Fashion Elite

Dec 2012

Going the Extra Mile for Bon Appetit Ottawa

Mar 2012

Cat’s Officially Out of the Bag: NAC Presents Launch Event

Dec 2011

BSL Helps QNX Recruit Ottawa’s Hottest Talent

Jul 2011

Putting The Calgary Stampede on the Map

Jul 2011

Place d’Orleans Gets Personal

Jul 2011

Iridium Pure Reach: Engagement, Pure and Simple

Jun 2011

QNX Celebrates Launch of the Playbook

Apr 2011

The New ‘Must-Have’ Accessory for Social Media Strategists

Apr 2011

New Campaign, New App and New Season for Place d’Orleans

Mar 2011

The Opportunity Behind Opt-ins

Mar 2011

Getting Creative with QR Codes

Mar 2011

QNX to Developers: What have YOU worked on lately?

Feb 2011

Three Tips for B2Bs Using Twitter

Jan 2011