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Marketing

Marketing •

My speech to the (marketing) graduates: A guest post by Neil Young

Oct 2021
Marketing •

Back to reality: What the Bachelorette can teach us about marketing strategy

Sep 2021
Marketing •

A deep dive on new website analytics tools

May 2020
An image for an article on 7 creative elements that help win.
Marketing •

The Seven Creative Elements That “Win”

Feb 2020
An image for an article about 3 things to remember to avoid getting cancelled.
Marketing •

3 things to remember to avoid being cancelled

Feb 2020
An image for an article on how searching habits are changing for marketers
Marketing •

The explorers: How marketers can make magic out of audiences’ changing habits

Feb 2020
Illustration for an image for marketing trends that will never change
Design and creativity • Marketing •

Three trends that won’t change in 2020 (or ever)

Jan 2020
Illustration for an article on three trends we're selling in 2020
Branding and culture • Marketing •

Three trends we’re selling in 2020

Jan 2020
Illustration for an article on trends we're buying in 2020
Branding and culture • Marketing •

Three trends we’re buying in 2020

Jan 2020
Marketing •

10 for the 2010s: Our favourite ads of the decade

Dec 2019
Marketing •

When to set up a separate social media account for your brand

Nov 2019
Marketing •

“Do your job”: What the New England Patriots can teach us about marketing strategy

Nov 2019
An image to illustrate an article on Banfield's top 3 Advertising Week trends.
Marketing •

Banfield takes New York: Our Top 3 Advertising Week Trends

Oct 2019
An illustration accompanying an article on Nintendo's content marketing
Marketing •

Super Content Marketing Bros.: How Nintendo wins with content marketing

Oct 2019
An illustration for an article on how to market using GIFs
Marketing •

GIF-wrapped audiences: How brands use GIFs to extend marketing reach

Oct 2019
An image to accompany an article on data-driven marketing.
Marketing •

Creative KPIs: Three ways any organization can set data-driven goals

Oct 2019
Marketing •

From Beowulf to Blue Jeans: How poetry has impacted the world of marketing

Sep 2019
Marketing •

How to reach gender parity on your social media accounts

Sep 2019
Illustration for an article on how commerce can help build brand success
Marketing •

Merch Madness: How to build brand success with your very own ecommerce store!

Aug 2019
Illustration for an article on how storytelling principles can be put to use in designing marketing campaigns
Marketing •

How storytelling can supercharge your next marketing campaign

Aug 2019
Illustration for an article on how the Process can be used to teach us about marketing
Marketing •

Fast break marketing: Lessons from the NBA’s “The Process”

Aug 2019
Illustration for article on featured snippets
Marketing •

How to finesse your way to the top of Google using featured snippets

Jul 2019
Illustration for article on user journey mapping
Marketing •

User journey maps: An introduction for marketers

Jul 2019
Marketing •

Essential content: How to win likes and influence savvy audiences

Jun 2019
Illustration for an article on viewer experience
Design and creativity • Marketing •

From user experience to viewer experience: Why you need to make VX a priority

Jun 2019
Image for blog post on designing bilingual marketing campaigns
Marketing •

Developing bilingual marketing campaigns that connect

Jun 2019
Image for an article introducing the concept of marketing automation
Marketing •

How to get started in marketing automation

May 2019
Marketing •

Four ways you can use data to be more creative

May 2019
Marketing •

The coach approach to leadership

May 2019
Illustration for a article on account-based marketing
Marketing •

How to get started in account-based marketing

May 2019
Illustration for an article on what marketers can learn from NBA team-building strategy
Marketing •

What running an NBA team can teach us about marketing strategy

Apr 2019
An illustration for an article about when to use Instagram Stories vs. Instagram posts
Marketing •

Instagram Stories vs. Instagram posts: When you should use each

Apr 2019
Illustration for blog post on using the Marie Condo method of tidying up for your digital marketing efforts
Marketing •

“Tidying up”: How the Marie Kondo method can help your digital marketing efforts

Apr 2019
Illustration for a blog post on boring concept
Marketing •

Why you should create a boring content strategy

Apr 2019
A graphic for a website on an introduction for website accessibility for marketers
Marketing •

How to make your website accessible: An introduction for marketers

Mar 2019
The cover design for a blog post on customized retargeting campaigns.
Marketing •

Three customized retargeting tactics for boosting your remarketing campaigns

Mar 2019
Marketing •

The rise of the micro-influencer: When hype gives way to real strategy and results

Mar 2019
Marketing •

Three ways predictive analytics can help you reach your marketing goals

Feb 2019
We look at how social media has changed in the last 10 years.
Marketing •

The social media marketing #10yearchallenge: Trends for brands to watch in 2019

Feb 2019
Marketing •

Five of the most controversial marketing campaigns in recent years

Oct 2018
The risks and rewards of "going political" in marketing.
Marketing •

The risks and rewards of “going political” in marketing

Oct 2018
An introduction to polarizing topcis in content marketing.
Marketing •

An introduction to polarizing topics in content marketing

Oct 2018
Voice marketing
Marketing •

The real challenge of voice is for marketers to actually put the customer first

Aug 2018
Take the first steps towards developing a voice marketing strategy for engaging your audience using voice.
Marketing •

How you can start building your voice marketing strategy (right now)

Aug 2018
Voice marketing is the next big thing in reaching audiences. This post looks at what marketers need to know before they can start building their voice marketing strategy.
Marketing •

The rise of voice activation: Five key questions for marketers

Aug 2018
Voice search optimization is changing how users are searching for, and consuming, your content. Here’s how marketers can optimize their content for voice search.
Marketing •

Voice search optimization: The essential guide for search engine marketers

Aug 2018
Marketing •

Three trends that will (soon) totally change the future of data-driven marketing

Jul 2018
Marketing •

Make your organization’s blog posts data-driven in five easy steps

Jul 2018
Marketing •

How to set targets that will allow your campaigns to soar

Jul 2018
Marketing •

Why, even in the big data age, we’re less data-driven than ever

Jul 2018
Learn how to optimize your YouTube channel for SEO.
Marketing •

The essentials of YouTube search engine optimization (SEO)

Jun 2018
Marketing •

Big on small: How organizations can capitalize on the small business movement

Jun 2018
Marketing •

After Cambridge: What Facebook’s privacy controversy means for marketers

May 2018
Marketing •

Five ways brands can capitalize on dark social

Mar 2018
Marketing •

Six challenges dark social presents for your brand in 2018

Mar 2018
Marketing •

A beginner’s guide to dark social

Mar 2018
Marketing •

Dare to care: How employee engagement and relationships can lead to better results

Feb 2018
Marketing •

Black Friday goes live at Place d’Orléans

Nov 2017
Marketing •

How gaming is changing the marketing and advertising worlds

Nov 2017
Marketing •

Standing out in the crowd: 3 campaigns that brightened our Black Friday

Nov 2017
Marketing •

This news is good news: 5 of our favourite newsletters

Oct 2017
Marketing •

Choose Your Own Adventure: Capitalizing on Trends in Escapism

Jun 2017
Marketing •

Connecting with people in the age of personality

May 2017
Marketing •

Originality in business: Where is its place in today’s marketing climate?

Mar 2017
Marketing •

Marketing Health Inspiration: 3 campaigns making a difference

Jan 2017
Marketing •

Health Sector Marketing: Best Practices + Inspiration

Jan 2017
Marketing •

Give and Take: Influencer Marketing Done Right

Dec 2016
Marketing •

On the road for #DigiCanCon: Using live social media to enable transparency at events

Nov 2016
Marketing •

The Delight Of Getting Fright In Marketing Just Right

Oct 2016
Marketing •

An Elaboration on the Best Practices of Collaboration

Jun 2016
Outdoor Advertising
Marketing •

Go Play Outside: Exploring Out-of-home Opportunities in the Digital Age

Apr 2016
Bike to work
Marketing •

Banfield Helps Steer Bike to Work Month Ottawa in a New Direction

Apr 2016
Up for the challenge
Marketing •

The Banfield Empowerment Challenge: What We Learned from Trying New Experiences

Mar 2016
She could change the future of healthcare. But she's not a doctor.
Marketing •

Banfield and Actuaries: Helping Empower Better Decisions for Canada’s Future

Mar 2016
#thinkbig Think EDC
Marketing •

Reaching Your Sales & Relationship Goals with Customer Advocacy

Mar 2016
Passion
Marketing •

Love What You Do: 5 Ways Passion Fuels Success

Feb 2016
Trends
Marketing •

2016: The Year the Pendulum Swung Back

Jan 2016
Marketing •

Future-proof Lead Generation: 5 Ways to Build a Prospect List in the Digital Age

Jan 2016
Cause marketing
Marketing •

When Marketing Matters Most: 5 Ways Cause Marketing can Change the World

Jan 2016