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Marketing
Branding and culture
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Shifting from “power-over” to “power-to”: Why your brand should start empowering
By
Rebecca Lee
• Apr 2021
For a long time, powerful brands (just like people) have thrived on disempowering their audiences. Instead of perpetuating facts to create compassion and cooperation, they have used a false sense of certainty to elicit conformity. The beauty and fashion industry...
Just for fun
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Creative Output of the Month: Stephen Pollock
Mar 2021
Just for fun
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Creative output of the month: Lisa Mooney
Feb 2021
Branding and culture
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Ceding to win: How small sacrifices can lead to big gains for your brand
Jan 2021
Just for fun
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Creative output of the month: Greg Rouble
Jan 2021
Just for fun
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Banfield Recommends: Flying your own drones
Dec 2020
Just for fun
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Creative output of the month: Amanda Garlough
Dec 2020
Just for fun
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Creative output of the month: Katrin Emery
Nov 2020
Banfield news
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Show your device some love: Cyber Security Awareness Month takes a page from 80s sitcoms
Oct 2020
Just for fun
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Banfield Recommends: Motion team edition
May 2020
Design and creativity
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Q&A on wellness with Tonya Price: “When we free our minds from the chatter, ideas come”
May 2020
Banfield news
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A healthy dose of creativity: Health Canada selects Banfield as lead creative agency
May 2020
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