Mark Brownlee, Author at Banfield Agency : Banfield Agency

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Mark Brownlee

Back to reality: What the Bachelorette can teach us about marketing strategy

Sep 2021

Branding and culture •

Start with who: Why “why” is no longer enough for brands

Jul 2021

Branding and culture •

Ceding to win: How small sacrifices can lead to big gains for your brand

Jan 2021

Just for fun •

Creative output of the month: Katrin Emery

Nov 2020

Just for fun •

Banfield Recommends: Motion team edition

May 2020

Design and creativity •

Q&A on wellness with Tonya Price: “When we free our minds from the chatter, ideas come”

May 2020

An image for an article on how searching habits are changing for marketers

The explorers: How marketers can make magic out of audiences’ changing habits

Feb 2020

Illustration for an image for marketing trends that will never change

Design and creativity • Marketing •

Three trends that won’t change in 2020 (or ever)

Jan 2020

Illustration for an article on three trends we're selling in 2020

Branding and culture • Marketing •

Three trends we’re selling in 2020

Jan 2020

Illustration for an article on trends we're buying in 2020

Branding and culture • Marketing •

Three trends we’re buying in 2020

Jan 2020

When to set up a separate social media account for your brand

Nov 2019

“Do your job”: What the New England Patriots can teach us about marketing strategy

Nov 2019

An illustration accompanying an article on Nintendo's content marketing

Super Content Marketing Bros.: How Nintendo wins with content marketing

Oct 2019

An illustration for an article on how to market using GIFs

GIF-wrapped audiences: How brands use GIFs to extend marketing reach

Oct 2019

An image to accompany an article on data-driven marketing.

Creative KPIs: Three ways any organization can set data-driven goals

Oct 2019

Merch Madness: How to build brand success with your very own ecommerce store!

Aug 2019

Illustration for an article on how storytelling principles can be put to use in designing marketing campaigns

How storytelling can supercharge your next marketing campaign

Aug 2019

Illustration for an article on why we need to reassess what we think of as success

Branding and culture •

The arrival fallacy: Why it’s time to redefine what we think of as success

Aug 2019

Illustration for an article on how the Process can be used to teach us about marketing

Fast break marketing: Lessons from the NBA’s “The Process”

Aug 2019

Illustration for article on featured snippets

How to finesse your way to the top of Google using featured snippets

Jul 2019

The image for a blog post about a video exploring the concept of "the end"

Banfield news •

Creative Mornings Monthly Challenge: The End

Jul 2019

Illustration for article on user journey mapping

User journey maps: An introduction for marketers

Jul 2019

Illustration for an article on how brands are using nostalgia to connect with audiences

Branding and culture •

The nostalgia machine: How brands are capitalizing on our past

Jun 2019

Essential content: How to win likes and influence savvy audiences

Jun 2019

Image for blog post on designing bilingual marketing campaigns

Developing bilingual marketing campaigns that connect

Jun 2019

Image for an article introducing the concept of marketing automation

How to get started in marketing automation

May 2019

Four ways you can use data to be more creative

May 2019

Illustration for a article on account-based marketing

How to get started in account-based marketing

May 2019

Illustration for an article on what marketers can learn from NBA team-building strategy

What running an NBA team can teach us about marketing strategy

Apr 2019

An illustration for an article about when to use Instagram Stories vs. Instagram posts

Instagram Stories vs. Instagram posts: When you should use each

Apr 2019

Illustration for blog post on using the Marie Condo method of tidying up for your digital marketing efforts

“Tidying up”: How the Marie Kondo method can help your digital marketing efforts

Apr 2019

Illustration for a blog post on boring concept

Why you should create a boring content strategy

Apr 2019

A graphic for a website on an introduction for website accessibility for marketers

How to make your website accessible: An introduction for marketers

Mar 2019

The cover design for a blog post on customized retargeting campaigns.

Three customized retargeting tactics for boosting your remarketing campaigns

Mar 2019

Three ways predictive analytics can help you reach your marketing goals

Feb 2019

We look at how social media has changed in the last 10 years.

The social media marketing #10yearchallenge: Trends for brands to watch in 2019

Feb 2019

Image for article on how companies can identify social causes.

Branding and culture •

Three ways to identify a social cause that matters to your company

Dec 2018

Image for article on five trends on social change.

Branding and culture •

Five business-driven social change trends to watch in 2019

Dec 2018

Image for article on how businesses can drive social change.

Branding and culture •

How businesses can drive social change: An introduction

Dec 2018

Banfield news •

Banfield: An oral history

Nov 2018

Banfield news •

Holiday Happy Hour 2018: Celebrate 45 years with us!

Nov 2018

Five of the most controversial marketing campaigns in recent years

Oct 2018

The risks and rewards of "going political" in marketing.

The risks and rewards of “going political” in marketing

Oct 2018

An introduction to polarizing topcis in content marketing.

An introduction to polarizing topics in content marketing

Oct 2018

Take the first steps towards developing a voice marketing strategy for engaging your audience using voice.

How you can start building your voice marketing strategy (right now)

Aug 2018

Voice marketing is the next big thing in reaching audiences. This post looks at what marketers need to know before they can start building their voice marketing strategy.

The rise of voice activation: Five key questions for marketers

Aug 2018

Voice search optimization is changing how users are searching for, and consuming, your content. Here’s how marketers can optimize their content for voice search.

Voice search optimization: The essential guide for search engine marketers

Aug 2018

Three trends that will (soon) totally change the future of data-driven marketing

Jul 2018

Make your organization’s blog posts data-driven in five easy steps

Jul 2018

How to set targets that will allow your campaigns to soar

Jul 2018

Why, even in the big data age, we’re less data-driven than ever

Jul 2018

How to optimize your YouTube channel

Branding and culture •

Five steps to optimizing your YouTube channel

Jun 2018

Learn how to build a community on YouTube.

Branding and culture •

How to build a community of dedicated users on YouTube

Jun 2018

Just for fun •

Ancient melodies: The definitive list of the greatest versions of Toto’s Africa to ever appear on YouTube

Jun 2018

Learn how to optimize your YouTube channel for SEO.

The essentials of YouTube search engine optimization (SEO)

Jun 2018

Branding and culture •

Take your branding to the next level: Lessons from the small business world

May 2018

Branding and culture •

The definitive guide to leveraging local SEO – for any organization

May 2018

Branding and culture •

Ecommerce for everyone: The basics of how an online store can help build your brand

May 2018

Branding and culture •

How brands can set themselves apart over the rise in privacy concerns

May 2018

After Cambridge: What Facebook’s privacy controversy means for marketers

May 2018

Branding and culture •

What Canadian brands need to know about the GDPR

May 2018

Five ways brands can capitalize on dark social

Mar 2018

Six challenges dark social presents for your brand in 2018

Mar 2018

A beginner’s guide to dark social

Mar 2018

Banfield news •

“We are relationship builders in everything we do”: Q&A with Banfield’s Véronique Gravel

Jan 2018

Banfield news •

“I can see myself in what Banfield stands for” – An interview with Banfield President Timothy Jones

Dec 2017

How gaming is changing the marketing and advertising worlds

Nov 2017

Design and creativity •

To re: or not to re: How to design a newsletter that pops

Oct 2017