Mark Brownlee, Author at Banfield Agency : Banfield Agency

Author Archives for Mark Brownlee

November 11, 2019 by Mark Brownlee

When to set up a separate social media account for your brand

November 11, 2019 by Mark Brownlee

“Do your job”: What the New England Patriots can teach us about marketing strategy

An illustration accompanying an article on Nintendo's content marketing

October 11, 2019 by Mark Brownlee

Super Content Marketing Bros.: How Nintendo wins with content marketing

An illustration for an article on how to market using GIFs

October 11, 2019 by Mark Brownlee

GIF-wrapped audiences: How brands use GIFs to extend marketing reach

An image to accompany an article on data-driven marketing.

October 11, 2019 by Mark Brownlee

Creative KPIs: Three ways any organization can set data-driven goals

August 26, 2019 by Mark Brownlee

Merch Madness: How to build brand success with your very own ecommerce store!

Illustration for an article on how storytelling principles can be put to use in designing marketing campaigns

August 6, 2019 by Mark Brownlee

How storytelling can supercharge your next marketing campaign

Illustration for an article on why we need to reassess what we think of as success

August 6, 2019 by Mark Brownlee

The arrival fallacy: Why it’s time to redefine what we think of as success

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