Eleanor Beale

Eleanor Beale is a Strategist at Banfield. Despite her job in strategy, her interests have no rhyme or reason whatsoever, ranging from medieval manuscripts to eating pizza dipped in mayonnaise. Eleanor considers her greatest accomplishment in life to be a tie between becoming an Eagles fan the year they won the Super Bowl and getting Pinterest-famous

Branding and culture •

4 Methods for Maintaining Brand Health in the Age of Coronavirus

May 2020
Illustration of Derrick working from home
Just for fun •

Ahead of the Curve: A Q&A with working-from-home expert Derrick Outram

Apr 2020
An image for an article about Diagnosing a brand gap: know the signs and symptoms
Branding and culture •

Uncovering a brand gap: How you can fix the rifts between reality and ambition

Mar 2020
Just for fun •

The 8 people you meet at an office Christmas party

Dec 2019
Craig's Fashion Q&A
Just for fun •

The Craig Files: On wearing grey pants, pulling off a chambray button down, and finding the suede Chelsea boots that tell clients, “I’m a Creative Director”

Dec 2019
Design and creativity •

How to get to “Yes”: 5 ways to get buy-in for your creative ideas

Nov 2019
Sixth myths about branding
Branding and culture •

Six brand myths, busted

Sep 2019
Marketing •

From Beowulf to Blue Jeans: How poetry has impacted the world of marketing

Sep 2019
Just for fun •

A brief history of sports at Banfield (as told by someone who knows literally nothing about sports)

Aug 2019